Online. marketing. performance.

Current topics that concern us.

  • AI-craft-hybrid-enhanced

    AI in the skilled trades

    A shortage of skilled workers is slowing down many trades businesses - but smart tools can help. How tradespeople can use AI sensibly and why now is the right time to get started.

  • The Velvet Sundown

    AI between hype and risk

    An unknown band achieves considerable streams and followers on Spotify in a very short time. What exactly does this have to do with HR?

  • Curious AI - Cover

    Curious AI

    There is no doubt that artificial intelligence has found its way into our modern lives. And yet there are always surprising and even curious applications for AI. We have collected a few examples from the web.

  • Accessibility on the Internet 01

    Accessibility on the Internet

    The Accessibility Reinforcement Act (BFSG) comes into force on June 28, 2025. Every company that provides information for a wider public on its website should be aware of this.

  • AGG 03

    Non-discriminatory job advertisements

    The wording of job advertisements requires great care. Those who do not adhere to the legal requirements risk financial and image-damaging consequences.

  • Working time calculation

    Decline in the volume of work

    For the first time since coronavirus, there has been a decline in the volume of work in Germany. In addition to the general economic downturn, this is also due to unfavorable structural conditions.

  • Shortage of skilled workers in election programs

    Shortage of skilled workers in the election programs

    Shortly before the general election, we take a look at the parties' programs. How much awareness is there of the problem of skills shortages and immigration and what solutions are on offer?

  • hiring

    Stumbling blocks in job advertisements

    Even small stumbling blocks in a job advertisement can lead to an application not being sent. These hurdles can often be easily removed.

  • Winter night, snowman glowing with joy generated by artificial intelligence

    A brief review of 2024

    The year 2024 was turbulent in many respects. Despite many challenges, it was a successful year for us at KÖNIGSTEINER digital, for which we are very grateful.

  • Future of work 2

    Personnel marketing trends 2025

    The world of work is in a constant state of change. The year 2025 promises to further transform recruitment and HR marketing. What trends are emerging?

  • Training 2024 - Image 2

    Training market 2024 - still difficult

    In 2024, it will still be a huge challenge to fill training positions in many sectors. What is the current situation and what recommendations can be derived from it?

  • QUIET

    Quietly and secretly

    Trends that start with the word "quiet" have been on everyone's lips recently. What is actually behind this and can such trends actually be confirmed by research?

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