Performance. Marketing. Blog.

Current topics that concern us.

Digital visibility in transition: Why GEO is gaining importance

From February 26, 2026

Generative Engine Optimization (GEO) is becoming increasingly important as a complement to SEO. In the future, digital visibility will no longer be determined solely by rankings, but also by citability in AI search systems.
Reddit in HR marketing: underestimated but relevant?

From January 22, 2026

Reddit and personnel marketing—a combination that may not seem to make much sense at first glance, but on closer inspection offers real opportunities for companies. What are the key factors here?
Recruitment marketing during the holiday season – staying visible between Christmas and New Year's

From December 18, 2025

Many companies pause their recruiting activities during the Christmas season. But this is precisely where an opportunity lies. Those who remain active can achieve positive effects in terms of reach and employer branding.
Quiet Cracking - The silent alienation

From November 27, 2025

More than half of all employees experience job dissatisfaction at least occasionally. The phenomenon is in line with the silent work trends of recent years and poses a major risk for companies and the economy.
The job turbo - a success without consequences?

From October 29, 2025

A recent study on the so-called job turbo shows the measures to be very successful and thus provides new insights into how refugees can be successfully integrated into the labor market. Despite this positive assessment, there is a risk of success without a lasting effect.
Job advertisements 2025

From September 30, 2025

The KÖNIGSTEINER Group's "Job Ads 2025" study shows that job ads are still the most important recruiting tool - if they are done right. Read it now!
AI in the skilled trades

From September 1, 2025

A shortage of skilled workers is slowing down many trades businesses - but smart tools can help. How tradespeople can use AI sensibly and why now is the right time to get started.
AI between hype and risk

From July 22, 2025

An unknown band achieves considerable streams and followers on Spotify in a very short time. What exactly does this have to do with HR?
Curious AI

From June 30, 2025

There is no doubt that artificial intelligence has found its way into our modern lives. And yet there are always surprising and even curious applications for AI. We have collected a few examples from the web.
Accessibility on the Internet

From May 21, 2025

The Accessibility Reinforcement Act (BFSG) comes into force on June 28, 2025. Every company that provides information for a wider public on its website should be aware of this.
Non-discriminatory job advertisements

From April 29, 2025

The wording of job advertisements requires great care. Those who do not adhere to the legal requirements risk financial and image-damaging consequences.
Decline in the volume of work

From March 27, 2025

For the first time since coronavirus, there has been a decline in the volume of work in Germany. In addition to the general economic downturn, this is also due to unfavorable structural conditions.