Online. marketing. performance.

Current topics that concern us.

  • Myth of skills shortagel_Falling Down

    The myth of a skills shortage?

    From August 28, 2024

    Although wages in Germany continue to rise, the shortage of skilled workers remains a pressing issue. Is there no correlation between salary and vacancies in shortage occupations?

  • Sommerloch_Beach

    Hooray! The summer slump is here!

    From July 31, 2024

    The summer slump usually plays a role above all in politics and the media. But it is also clearly noticeable in the HR sector. Let's make the best of it!

  • AI canvas square

    Video ads in personnel marketing

    From June 28, 2024

    Video ads have become an integral part of (online) marketing. Their advantages are far too overwhelming. How can the positive effects also be used in HR marketing?

  • ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

    Cross-generational empathy

    From May 17, 2024

    It has almost become a tradition to regularly express social outrage about the younger generation. The much-cited Gen Z is once again the subject of debate. Rightly so?

  • AI tools Feature image

    Useful AI tools for digital marketing

    From April 30, 2024

    Artificial intelligence (AI) has become an indispensable tool in digital marketing. AI tools offer a wide range of opportunities to improve marketing strategies and make them more efficient.

  • heartbroken_2-2

    Emotional employee loyalty - why it is so important

    From March 26, 2024

    Employee retention in Germany is at its lowest point since 2012, which is worrying because it encourages people to change jobs. What are the reasons for this development and what can be done about it?

  • Back to Office - 3

    Back to office - a question of productivity or trust?

    From February 28, 2024

    The debate about working from home seems to be omnipresent. Is there really a conflict here between two contradictory views?

  • Gen Z Social Media

    The difficult situation on the training market

    From October 27, 2023

    The training market has become unstable, there are more vacancies than applicants. What can companies do now to fill vacancies in a targeted manner?

  • Labyrinth

    Job application abandonment - why it happens and what you can do about it

    From September 15, 2023

    Unsuccessful applications are part of everyday life in human resources. What are the reasons behind an application dropout and how can they be minimized?

  • ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

    Workation - take a vacation and work at the same time

    From August 4, 2023

    Certain buzzwords keep cropping up in the cosmos surrounding the topic of New Work. These include workation, a term made up of the words work and vacation.

  • New Work - remote

    New Work - More than just working from home

    From June 30, 2023

    For some years now, "New Work" has been one of the big buzzwords when it comes to how work will develop in our society. In this article, we explain what New Work means and what opportunities it offers?

  • ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

    (Job) ghosting - a painful experience

    From April 25, 2023

    Ghosting in the application process is an unpleasant experience that is occurring more and more frequently. What are the possible reasons for this and what solutions are there to deal with the phenomenon?

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