Performance. Marketing. Blog.

In 2024, it will still be a huge challenge to fill training positions in many sectors. What is the current situation and what recommendations can be derived from it?

Trends that start with the word "quiet" have been on everyone's lips recently. What is actually behind this and can such trends actually be confirmed by research?

Although wages in Germany continue to rise, the shortage of skilled workers remains a pressing issue. Is there no correlation between salary and vacancies in shortage occupations?

The summer slump usually plays a role above all in politics and the media. But it is also clearly noticeable in the HR sector. Let's make the best of it!

Video ads have become an integral part of (online) marketing. Their advantages are far too overwhelming. How can the positive effects also be used in HR marketing?

It has almost become a tradition to regularly express social outrage about the younger generation. The much-cited Gen Z is once again the subject of debate. Rightly so?

Artificial intelligence (AI) has become an indispensable tool in digital marketing. AI tools offer a wide range of opportunities to improve marketing strategies and make them more efficient.

Employee retention in Germany is at its lowest point since 2012, which is worrying because it encourages people to change jobs. What are the reasons for this development and what can be done about it?

The debate about working from home seems to be omnipresent. Is there really a conflict here between two contradictory views?

The training market has become unstable, there are more vacancies than applicants. What can companies do now to fill vacancies in a targeted manner?

Unsuccessful applications are part of everyday life in human resources. What are the reasons behind an application dropout and how can they be minimized?

Certain buzzwords keep cropping up in the cosmos surrounding the topic of New Work. These include workation, a term made up of the words work and vacation.