Shortage of skilled workers in the election programs
From February 20, 2025
Shortly before the general election, we take a look at the parties' programs. How much awareness is there of the problem of skills shortages and immigration and what solutions are on offer?
Stumbling blocks in job advertisements
From January 30, 2025
Even small stumbling blocks in a job advertisement can lead to an application not being sent. These hurdles can often be easily removed.
A brief review of 2024
From December 12, 2024
The year 2024 was turbulent in many respects. Despite many challenges, it was a successful year for us at KÖNIGSTEINER digital, for which we are very grateful.
Personnel marketing trends 2025
From November 28, 2024
The world of work is in a constant state of change. The year 2025 promises to further transform recruitment and HR marketing. What trends are emerging?
Training market 2024 - still difficult
From October 30, 2024
In 2024, it will still be a huge challenge to fill training positions in many sectors. What is the current situation and what recommendations can be derived from it?
Quietly and secretly
From September 20, 2024
Trends that start with the word "quiet" have been on everyone's lips recently. What is actually behind this and can such trends actually be confirmed by research?
The myth of a skills shortage?
From August 28, 2024
Although wages in Germany continue to rise, the shortage of skilled workers remains a pressing issue. Is there no correlation between salary and vacancies in shortage occupations?
Hooray! The summer slump is here!
From July 31, 2024
The summer slump usually plays a role above all in politics and the media. But it is also clearly noticeable in the HR sector. Let's make the best of it!
Video ads in personnel marketing
From June 28, 2024
Video ads have become an integral part of (online) marketing. Their advantages are far too overwhelming. How can the positive effects also be used in HR marketing?
Cross-generational empathy
From May 17, 2024
It has almost become a tradition to regularly express social outrage about the younger generation. The much-cited Gen Z is once again the subject of debate. Rightly so?
Useful AI tools for digital marketing
From April 30, 2024
Artificial intelligence (AI) has become an indispensable tool in digital marketing. AI tools offer a wide range of opportunities to improve marketing strategies and make them more efficient.
Emotional employee loyalty - why it is so important
From March 26, 2024
Employee retention in Germany is at its lowest point since 2012, which is worrying because it encourages people to change jobs. What are the reasons for this development and what can be done about it?
