Performance. Marketing. Blog.

It has almost become a tradition to regularly express social outrage about the younger generation. The much-cited Gen Z is once again the subject of debate. Rightly so?

Artificial intelligence (AI) has become an indispensable tool in digital marketing. AI tools offer a wide range of opportunities to improve marketing strategies and make them more efficient.

Employee retention in Germany is at its lowest point since 2012, which is worrying because it encourages people to change jobs. What are the reasons for this development and what can be done about it?

The debate about working from home seems to be omnipresent. Is there really a conflict here between two contradictory views?

The training market has become unstable, there are more vacancies than applicants. What can companies do now to fill vacancies in a targeted manner?

Unsuccessful applications are part of everyday life in human resources. What are the reasons behind an application dropout and how can they be minimized?

Certain buzzwords keep cropping up in the cosmos surrounding the topic of New Work. These include workation, a term made up of the words work and vacation.

For some years now, "New Work" has been one of the big buzzwords when it comes to how work will develop in our society. In this article, we explain what New Work means and what opportunities it offers?

Ghosting in the application process is an unpleasant experience that is occurring more and more frequently. What are the possible reasons for this and what solutions are there to deal with the phenomenon?

At first glance, it may sound unusual to want to recruit employees via social networks. As a rule, people spend their free time there and are primarily interested in topics other than their professional career.

Since last year, a butcher's shop in Baden-Württemberg has been training young Indians in the butcher's trade. Even if this initiative sounds unusual, it is set to be expanded further this year.

Who hasn't experienced this? It's actually time for a change in our lives because routines have crept in and circumstances have arisen that are holding us back or even harming us. But somehow we are stuck in our habits and find it incredibly difficult to change anything.