Back to Office - 3

Online Marketing | From 28.02.2024

Back to office - a question of productivity or trust?

The debate about working from home seems to be omnipresent. Is there really a conflict here between two contradictory views?

A debate seems to have broken out in society about the extent to which it makes sense to bring employees back to the office. Now that the extreme effects of the coronavirus pandemic are gradually subsiding, some companies want their employees to be more present. Is there really a conflict here between two contradictory views?

A recent representative survey conducted by the KÖNIGSTEINER Group and stellenanzeigen.de in January 2024 shows that 31% of employees worked from home less in 2023 than in the previous year. This is a development that can currently be observed in many cases. There are of course reasons for this "back to office" trend, which can probably be found in the regulations of individual companies. But why is it so important for some companies to have their employees back at their office desks?

Is productivity really everything?

There is no clear evidence as to whether productivity is higher when working from home or in the office. The tendency is slightly more towards the office, as the KÖNIGSTEINER Group survey also shows: 39% of respondents say they are more productive in the office, while 29% say the same about working from home. However, productivity should not be the only factor by which the usefulness of working from home is measured. For employees, increased efficiency and ability to concentrate, flexibility and the time saved by not having to travel to work are also decisive factors. This can lead to greater job satisfaction and balance.

This is because observations also suggest that companies that do not offer clear home office regulations risk disqualifying themselves for old and new employees. In this sense, the debate no longer revolves around the question of whether working from home should be an option, but rather the extent to which working from home can be meaningfully integrated into the corporate culture. After all, there are many options between 100% office or home office. The reality is that most companies rely on hybrid working models. At KÖNIGSTEINER digital, we also rely on a hybrid model with clear rules. Two fixed office days per week are combined with three days working from home.

Companies should also ask themselves to what extent they trust their own employees? If you don't do a good job at home, you probably won't be a strong driving force in the office either. In the best case scenario, there should be an open exchange between employees and managers.

New rules are being established in the competitive labor market, in some cases at breakneck speed. If employers do not react accordingly, they will find it difficult to compete for skilled workers in the medium term. One way to motivate employees to work from the office more is to offer specific incentives. These can be financial benefits such as an allowance for travel costs or meals, but also social occasions such as team events. Attractively furnished offices where employees can concentrate and work comfortably can also be a factor here.

Working from home has already established itself as an integral part of the modern working world. Companies now need to find a balanced approach that ensures productivity without patronizing employees. This requires clear regulations and an open approach to current developments on the labor market.

More from our blog - You might also be interested in this.

Abstract modern circular halftone design background vector

Reddit in HR marketing: underestimated but relevant?

Reddit and personnel marketing—a combination that may not seem to make much sense at first glance, but on closer inspection offers real opportunities for companies. What are the key factors here?

Personnel marketing Christmas 01

Recruitment marketing during the holiday season – staying visible between Christmas and New Year's

Many companies pause their recruiting activities during the Christmas season. But this is precisely where an opportunity lies. Those who remain active can achieve positive effects in terms of reach and employer branding.

Quiet Cracking Coffee Mug

Quiet Cracking - The silent alienation

More than half of all employees experience job dissatisfaction at least occasionally. The phenomenon is in line with the silent work trends of recent years and poses a major risk for companies and the economy.

Job-Turbo Fitting

The job turbo - a success without consequences?

A recent study on the so-called job turbo shows the measures to be very successful and thus provides new insights into how refugees can be successfully integrated into the labor market. Despite this positive assessment, there is a risk of success without a lasting effect.

Job advertisements 2025 - Search

Job advertisements 2025

The KÖNIGSTEINER Group's "Job Ads 2025" study shows that job ads are still the most important recruiting tool - if they are done right. Read it now!

AI-craft-hybrid-enhanced

AI in the skilled trades

A shortage of skilled workers is slowing down many trades businesses - but smart tools can help. How tradespeople can use AI sensibly and why now is the right time to get started.

The Velvet Sundown

AI between hype and risk

An unknown band achieves considerable streams and followers on Spotify in a very short time. What exactly does this have to do with HR?

Curious AI - Cover

Curious AI

There is no doubt that artificial intelligence has found its way into our modern lives. And yet there are always surprising and even curious applications for AI. We have collected a few examples from the web.

Accessibility on the Internet 01

Accessibility on the Internet

The Accessibility Reinforcement Act (BFSG) comes into force on June 28, 2025. Every company that provides information for a wider public on its website should be aware of this.

ksd-bg-glow-right