Cases in performance marketing
What drives us are results.
Our cases show how we put data-driven performance marketing into practice - together with companies, brands and agencies. Whether it's recruiting, lead generation or reach: here you will gain insights into successful campaigns, smart solutions and measurable success.
Messe Stuttgart - The in-house trade fair in conversation.
Initial situation
How do you make visitors to a competitor's trade fair curious about your own event? This was precisely the challenge Messe Stuttgart faced for BBQ Days 2025. The aim: to attract maximum attention from the right target group - months before the event.
The challenge
- Relevance instead of reach: Not all, but the really suitable trade fair visitors should be addressed.
- Long lead time: There was a whole 8 months between the competition trade fair and the BBQ Days.
- Many devices, one goal: the target group uses smartphones, tablets and desktops - consistent recognition was a must.
Our solution
- Geo-targeting: Precise recording of the competitor trade fair down to hall level - for addressing the relevant visitors with pinpoint accuracy.
- Cross-device re-targeting: More visual contacts through parallel playout on all end devices - minimum scatter loss, maximum reach.
- Data preservation: Target group data was saved and reactivated at the perfect time - ideal for the long lead-in phase.
Conclusion
The awareness campaign for BBQ Days 2025 shows: With precise geo-targeting and intelligent cross-device re-targeting, relevant target groups can not only be found, but also sustainably inspired.
Messe Stuttgart reached its visitors exactly where they were - at the competitor trade fair, online and for months on end. The result: maximum visibility, strong awareness and a full focus on BBQ Days 2025.
441.996
Ad impressions
2.551
Clicks
0,58%
CTR
441.996
Ad impressions
2.551
Clicks
0,58%
CTR
HPO – Many locations, many vacancies.
Initial situation
HPO was looking for drivers and warehouse staff at various locations (including Hamburg, Kiel, and Cologne) on behalf of a large logistics company. The aim was to receive enough qualified applications to fill all vacancies.
The challenge
- Different areas, partly large cities, partly rural areas.
- Specific requirements: Driver's license, experience in customer contact, flexible schedule, and other qualifications.
- Several positions were available.
Our solution
- Social media advertising: Targeting audiences via Facebook and Instagram.
- Wide distribution in the commercial environment: whether actively or passively looking for a job—appeal to everyone equally.
- Low-threshold application process: Only three questions in a lead ad form → straightforward application.
Conclusion
The campaign reached around 40,000 candidates within four weeks. Thanks to targeted delivery and a simple process, 22% of clicks on the ads led to leads. The number of applications increased significantly and all vacancies were filled.
197
Applications
99
interviews
100%
Vacancies filled
197
Applications
99
interviews
100%
Vacancies filled
Campus Service - 38 universities, strong performance.
Initial situation
Campus-Service wanted to make an IT company visible to IT students throughout Germany - and at the same time score points as an attractive employer for graduates. The aim: to attract the attention, interest and long-term loyalty of future IT experts.
The challenge
- Fierce competition: Many companies are fighting for the same IT talent - visibility alone is not enough.
- Precise target group approach: Only IT students and graduates should be reached in order to avoid wastage.
- Strengthening the employer brand: In addition to reach, brand perception was crucial.
Our solution
- Programmatic advertising: targeted digital targeting for maximum relevance.
- Nationwide university placement: Presence at 38 universities and colleges, exactly where the target group is.
- Repeated points of contact: Effective development of the employer brand and sustainable increase in awareness.
Conclusion
The campaign proves it: With precise targeting, high relevance and strategic brand building, IT students nationwide can be reached with pinpoint accuracy. Campus-Service has not only created visibility, but also established the company as a top employer for the next generation of IT talent.
758.213
Ad impressions
43.979
Clicks
5,79 %
CTR
758.213
Ad impressions
43.979
Clicks
5,79 %
CTR
ALBIS Leasing - Late start, strong delivery.
Initial situation
The start was anything but easy: the ALBIS Leasing Group was looking for motivated trainees in the field of office management. And this was in the middle of the application process in February, very late for traditional training campaigns.
The challenge
- Strong competitive pressure: In Hamburg, many companies are fighting for the same young talent.
- Late start: The majority of the target group had already made up their minds or were in the middle of the application process.
- Addressing Gen Z: Reaching young people means speaking their language and being on the channels they use every day.
Our solution
- We rely on social media as a turbo for recruiting trainees:
- Instagram campaign: content and design precisely tailored to the lifestyle of Gen Z.
- Clear advantages communicated: Employer benefits were presented briefly, concisely and attractively.
- Modern visual material: youth-oriented designs that attract attention.
- Direct application: Lean lead form directly on Instagram - minimum effort, maximum opportunities.
Conclusion
Strong results can be achieved even with a late campaign start. With a clear target group approach, a focus on benefits and a simple application process, ALBIS Leasing was able to generate numerous applications within just 28 days - and position itself as an attractive training company in Hamburg.
49.976
Ad impressions
233
Clicks
37
Applications
15,9 %
Conversion rate
49.976
Ad impressions
233
Clicks
37
Applications
15,9 %
Conversion rate
Stadtmission Nürnberg & Diakonie Erlangen - Skills shortage? Successfully mastered.
Initial situation
Nursing staff are the heroes of our everyday lives. They give their all day after day - and are urgently needed everywhere. But that is precisely what makes the search for new team members so difficult. Stadtmission Nürnberg and Diakonie Erlangen were faced with a major challenge: several vacancies, a highly competitive market and the clear realization that traditional job advertisements were no longer enough.
The challenge
- High competitive pressure: Nursing professionals can choose from many offers nationwide.
- Time pressure: vacancies had to be filled quickly to ensure supply.
- Application hurdles: Complicated forms often mean that good candidates don't even take the final step.
Our solution
- The key was a targeted social media campaign with maximum user-friendliness:
- Direct application via lead ad: Apply in just a few clicks - without any hurdles.
- Precise targeting: Precise targeting of nursing professionals in Nuremberg and the surrounding area.
- Real insights: Authentic images and texts conveyed what counts - team spirit, further training and fair working conditions.
Conclusion
This recruiting campaign shows: With the right strategy, it is possible to recruit successfully even in a highly competitive market. Social media proved to be the perfect channel to reach nursing staff where they really are - and to bring them directly into the team with an uncomplicated application.
44.360
Ad impressions
237
Clicks
0,53 %
CTR
25
Applications
10,5 %
Conversion rate
44.360
Ad impressions
237
Clicks
0,53 %
CTR
25
Applications
10,5 %
Conversion rate
Pferdeklinik Dallgow - The needle in the haystack? Found.
Initial situation
The Dallgow Equine Clinic was looking for reinforcements at all levels - from experienced veterinarians and assistant veterinarians to junior staff on the internship program. But the market is highly competitive: hardly any graduates, strong demand, and they weren't looking for just anyone, but people with real equine expertise.
The challenge
- Specialization: Both prospective and experienced veterinarians with an equine focus.
- Diversity: Addressing several target groups at the same time.
- Scarcity: Few candidates, fierce competition.
- Reach: Nationwide visibility instead of just regional.
Our solution
- Channel mix: Programmatic Advertising + Meta Lead Ads (Facebook & Instagram) for maximum reach and applications.
- Segmented approach: Tailor-made creatives and messages for each target group.
- Conversion optimization: application forms that are as lean as possible - getting started made easy.
Conclusion
The campaign proves that even in an extremely tight recruitment market, highly specialized professionals can be reached in a targeted manner. With the combination of programmatic and social media, it was possible to generate applications across all target groups in a very short time - from experienced horse professionals to motivated young talent.
233.683
Impressions (Meta)
> 209.000
Impressions (programmatic)
37
Applications
0,38 %
CTR (Meta)
> 3 %
CTR (Programmatic)
233.683
Impressions (Meta)
> 209.000
Impressions (programmatic)
37
Applications
0,38 %
CTR (Meta)
> 3 %
CTR (Programmatic)
