Social Media Ads
Strong messages that really work.
With social media ads, you can reach your target group exactly where they are every day - in an authentic, eye-catching and measurable way. Whether you want more reach, engagement or conversions: We make sure your message stands out in the feed and delivers real results.
Social media ads: So much more than just advertising.
Images and videos, dynamic stories, versatile carousels - with social media ads, you can get your message exactly where it will be seen. Particularly powerful: lead ads that allow you to collect contact data directly on the platform. This lowers the hurdles for your target group, increases your conversion rates and secures valuable leads - easily and in real time.
Advantages for companies:
This is how social media advertising brings your business forward - more customers, more sales, more growth.
Reach your target group exactly where they are active every day - in the middle of their social feed and everyday life. Social media ads create real connections with your potential customers, increase your brand awareness, encourage interactions and deliver measurable results that boost your sales.
With precise targeting, flexible formats and transparent reporting, you maximize your advertising budget - without wastage. With maximum efficiency.
You can rely on that:
Up close: Your ads fit seamlessly into the user's everyday life and ensure a high level of attention.
Targeted: Precise targeting according to interests, demographics and behavior hits your desired customers at exactly the right time.
Visually strong: creative formats catch the eye and stay in the mind for a long time.
Adaptable: Campaign content and playout can be flexibly aligned to your sales targets at any time.
Flexibly controllable: Optimize and scale your campaigns dynamically - for sustainable growth and increasing sales.
Data-Driven
Targeted campaign planning
Optimization
Use advertising budget efficiently
Reporting
Transparent insights
Integration
Networked with partners, tools, etc.
Compliance
Uncompromisingly legally compliant
Creatives
Ads that perform
Why are we the right partner?
We deliver social media advertising that contributes to your goals: creative ads, data-based targeting and performance that you can see. Strategically deployed, flexible and efficient.
Transparent reports keep you in the loop at all times, while we optimize your campaigns non-stop - personally, proactively and goal-oriented.
Together we will put your business in the fast lane.
Cases from our customers.
HPO – Many locations, many vacancies.
Initial situation
HPO was looking for drivers and warehouse staff at various locations (including Hamburg, Kiel, and Cologne) on behalf of a large logistics company. The aim was to receive enough qualified applications to fill all vacancies.
The challenge
- Different areas, partly large cities, partly rural areas.
- Specific requirements: Driver's license, experience in customer contact, flexible schedule, and other qualifications.
- Several positions were available.
Our solution
- Social media advertising: Targeting audiences via Facebook and Instagram.
- Wide distribution in the commercial environment: whether actively or passively looking for a job—appeal to everyone equally.
- Low-threshold application process: Only three questions in a lead ad form → straightforward application.
Conclusion
The campaign reached around 40,000 candidates within four weeks. Thanks to targeted delivery and a simple process, 22% of clicks on the ads led to leads. The number of applications increased significantly and all vacancies were filled.
197
Applications
99
interviews
100%
Vacancies filled
197
Applications
99
interviews
100%
Vacancies filled
ALBIS Leasing - Late start, strong delivery.
Initial situation
The start was anything but easy: the ALBIS Leasing Group was looking for motivated trainees in the field of office management. And this was in the middle of the application process in February, very late for traditional training campaigns.
The challenge
- Strong competitive pressure: In Hamburg, many companies are fighting for the same young talent.
- Late start: The majority of the target group had already made up their minds or were in the middle of the application process.
- Addressing Gen Z: Reaching young people means speaking their language and being on the channels they use every day.
Our solution
- We rely on social media as a turbo for recruiting trainees:
- Instagram campaign: content and design precisely tailored to the lifestyle of Gen Z.
- Clear advantages communicated: Employer benefits were presented briefly, concisely and attractively.
- Modern visual material: youth-oriented designs that attract attention.
- Direct application: Lean lead form directly on Instagram - minimum effort, maximum opportunities.
Conclusion
Strong results can be achieved even with a late campaign start. With a clear target group approach, a focus on benefits and a simple application process, ALBIS Leasing was able to generate numerous applications within just 28 days - and position itself as an attractive training company in Hamburg.
49.976
Ad impressions
233
Clicks
37
Applications
15,9 %
Conversion rate
49.976
Ad impressions
233
Clicks
37
Applications
15,9 %
Conversion rate
Stadtmission Nürnberg & Diakonie Erlangen - Skills shortage? Successfully mastered.
Initial situation
Nursing staff are the heroes of our everyday lives. They give their all day after day - and are urgently needed everywhere. But that is precisely what makes the search for new team members so difficult. Stadtmission Nürnberg and Diakonie Erlangen were faced with a major challenge: several vacancies, a highly competitive market and the clear realization that traditional job advertisements were no longer enough.
The challenge
- High competitive pressure: Nursing professionals can choose from many offers nationwide.
- Time pressure: vacancies had to be filled quickly to ensure supply.
- Application hurdles: Complicated forms often mean that good candidates don't even take the final step.
Our solution
- The key was a targeted social media campaign with maximum user-friendliness:
- Direct application via lead ad: Apply in just a few clicks - without any hurdles.
- Precise targeting: Precise targeting of nursing professionals in Nuremberg and the surrounding area.
- Real insights: Authentic images and texts conveyed what counts - team spirit, further training and fair working conditions.
Conclusion
This recruiting campaign shows: With the right strategy, it is possible to recruit successfully even in a highly competitive market. Social media proved to be the perfect channel to reach nursing staff where they really are - and to bring them directly into the team with an uncomplicated application.
44.360
Ad impressions
237
Clicks
0,53 %
CTR
25
Applications
10,5 %
Conversion rate
44.360
Ad impressions
237
Clicks
0,53 %
CTR
25
Applications
10,5 %
Conversion rate
Pferdeklinik Dallgow - The needle in the haystack? Found.
Initial situation
The Dallgow Equine Clinic was looking for reinforcements at all levels - from experienced veterinarians and assistant veterinarians to junior staff on the internship program. But the market is highly competitive: hardly any graduates, strong demand, and they weren't looking for just anyone, but people with real equine expertise.
The challenge
- Specialization: Both prospective and experienced veterinarians with an equine focus.
- Diversity: Addressing several target groups at the same time.
- Scarcity: Few candidates, fierce competition.
- Reach: Nationwide visibility instead of just regional.
Our solution
- Channel mix: Programmatic Advertising + Meta Lead Ads (Facebook & Instagram) for maximum reach and applications.
- Segmented approach: Tailor-made creatives and messages for each target group.
- Conversion optimization: application forms that are as lean as possible - getting started made easy.
Conclusion
The campaign proves that even in an extremely tight recruitment market, highly specialized professionals can be reached in a targeted manner. With the combination of programmatic and social media, it was possible to generate applications across all target groups in a very short time - from experienced horse professionals to motivated young talent.
233.683
Impressions (Meta)
> 209.000
Impressions (programmatic)
37
Applications
0,38 %
CTR (Meta)
> 3 %
CTR (Programmatic)
233.683
Impressions (Meta)
> 209.000
Impressions (programmatic)
37
Applications
0,38 %
CTR (Meta)
> 3 %
CTR (Programmatic)
Frequently asked questions about social media ads.
Social media ads are paid advertisements on platforms such as Facebook, Instagram, LinkedIn or TikTok. They appear in the feed, in stories or as sponsored posts and can be targeted at specific target groups - based on interests, behavior and demographics.
With social ads, you can reach your target group where they are active. They offer high reach, strong target group segmentation, visual formats and a wide range of applications - from branding and lead generation to direct sales.
The costs depend on the platform, target group, competition and campaign objective. As a rule, you pay per click (CPC), impression (CPM) or desired action (e.g. lead). Even with small budgets, effective tests can be started and campaigns can be scaled in a targeted manner.
This depends on the objective and target group. For example:
Instagram and Facebook to build reach, interact with prospects and generate leads through visual storytelling.
LinkedIn for very specialized roles with high requirements as well as for B2B communication and qualified leads.
TikTok for creative campaigns, especially to reach younger target groups.
We would be happy to advise you on which platform suits your project.
With integrated tracking (e.g. Meta Pixel or LinkedIn Insight Tag), clicks, conversions, engagements and other KPIs can be precisely evaluated. Through data-based optimization, we continuously improve the performance of your campaigns in a targeted manner.
KÖNIGSTEINER digital - your performance marketing agency from Berlin.
KÖNIGSTEINER digital stands for online marketing with a measurable and sustainable impact. As a specialized performance marketing agency from Berlin, we support companies, brands and agencies with well thought-out campaigns on all relevant platforms - from programmatic advertising to social media (ads) and Google Ads.
As part of the KÖNIGSTEINER Group, we combine data-driven strategies with in-depth media expertise. Our goal: maximum efficiency, cross-channel visibility and results that count - for recruiting, lead generation and trade fair and university marketing. Transparent. Automated. Success-oriented.
Advertisements per day
Successful campaigns
Leads & applications per month
Days until hiring
