Programmatic Ads
Precise targeting for maximum impact.
Reach your target group where they are really active - with data-based audience targeting, hyperlocal addressing and smart cross-device retargeting technology. This makes your campaign efficient and measurably successful.
Programmatic advertising that drives your business forward - precisely and efficiently.
Audience targeting
We take your message directly to the people who perfectly match your requirements profile - based on qualifications, interests and online behavior. This allows you to reach exactly the people you are looking for.
Hyperlocal targeting
Address your target group exactly where they are - in neighborhoods, at events or even directly on site at important locations. This way you can achieve maximum relevance and attention.
Cross-device retargeting
Stay in people's minds - on all devices. Our intelligent algorithms track your target audience across smartphone, tablet and desktop so that your message is present everywhere and has a lasting impact.
Advantages for companies:
Welcome to the future of digital advertising: With programmatic ads, you can address your target group more precisely than ever before - and reach them at exactly the right moment.
Real-time data, artificial intelligence and smart algorithms ensure that your budget works where it will have the greatest impact. No guesswork, no wastage - just measurable results.
Whether brand building, lead generation or recruiting: programmatic advertising adapts to your goals, optimizes itself automatically and scales with your success.
Targeted: based on data, interests and behavior
Automated: Playout in real time - no manual effort
Efficient: Minimal wastage, maximum budget impact
Scalable: expandable from local to global
Measurable: Transparent results through precise tracking
In short: Less effort. More impact. Smart advertising that delivers.
Data-Driven
Targeted campaign planning
Optimization
Use advertising budget efficiently
Reporting
Transparent insights
Integration
Networked with partners, tools, etc.
Compliance
Uncompromisingly legally compliant
Creatives
Ads that perform
Why are we the right partner?
Imagine your message hitting the mark - with the people who really matter, at exactly the right moment. That's exactly what we make possible. With smart, data-based campaigns, we turn reach into real connections. No wastage. No coincidence. Only measurable success that grows your business. Ready to start your success story?
Cases from our customers.
Messe Stuttgart - The in-house trade fair in conversation.
Initial situation
How do you make visitors to a competitor's trade fair curious about your own event? This was precisely the challenge Messe Stuttgart faced for BBQ Days 2025. The aim: to attract maximum attention from the right target group - months before the event.
The challenge
- Relevance instead of reach: Not all, but the really suitable trade fair visitors should be addressed.
- Long lead time: There was a whole 8 months between the competition trade fair and the BBQ Days.
- Many devices, one goal: the target group uses smartphones, tablets and desktops - consistent recognition was a must.
Our solution
- Geo-targeting: Precise recording of the competitor trade fair down to hall level - for addressing the relevant visitors with pinpoint accuracy.
- Cross-device re-targeting: More visual contacts through parallel playout on all end devices - minimum scatter loss, maximum reach.
- Data preservation: Target group data was saved and reactivated at the perfect time - ideal for the long lead-in phase.
Conclusion
The awareness campaign for BBQ Days 2025 shows: With precise geo-targeting and intelligent cross-device re-targeting, relevant target groups can not only be found, but also sustainably inspired.
Messe Stuttgart reached its visitors exactly where they were - at the competitor trade fair, online and for months on end. The result: maximum visibility, strong awareness and a full focus on BBQ Days 2025.
441.996
Ad impressions
2.551
Clicks
0,58%
CTR
441.996
Ad impressions
2.551
Clicks
0,58%
CTR
Campus Service - 38 universities, strong performance.
Initial situation
Campus-Service wanted to make an IT company visible to IT students throughout Germany - and at the same time score points as an attractive employer for graduates. The aim: to attract the attention, interest and long-term loyalty of future IT experts.
The challenge
- Fierce competition: Many companies are fighting for the same IT talent - visibility alone is not enough.
- Precise target group approach: Only IT students and graduates should be reached in order to avoid wastage.
- Strengthening the employer brand: In addition to reach, brand perception was crucial.
Our solution
- Programmatic advertising: targeted digital targeting for maximum relevance.
- Nationwide university placement: Presence at 38 universities and colleges, exactly where the target group is.
- Repeated points of contact: Effective development of the employer brand and sustainable increase in awareness.
Conclusion
The campaign proves it: With precise targeting, high relevance and strategic brand building, IT students nationwide can be reached with pinpoint accuracy. Campus-Service has not only created visibility, but also established the company as a top employer for the next generation of IT talent.
758.213
Ad impressions
43.979
Clicks
5,79 %
CTR
758.213
Ad impressions
43.979
Clicks
5,79 %
CTR
Pferdeklinik Dallgow - The needle in the haystack? Found.
Initial situation
The Dallgow Equine Clinic was looking for reinforcements at all levels - from experienced veterinarians and assistant veterinarians to junior staff on the internship program. But the market is highly competitive: hardly any graduates, strong demand, and they weren't looking for just anyone, but people with real equine expertise.
The challenge
- Specialization: Both prospective and experienced veterinarians with an equine focus.
- Diversity: Addressing several target groups at the same time.
- Scarcity: Few candidates, fierce competition.
- Reach: Nationwide visibility instead of just regional.
Our solution
- Channel mix: Programmatic Advertising + Meta Lead Ads (Facebook & Instagram) for maximum reach and applications.
- Segmented approach: Tailor-made creatives and messages for each target group.
- Conversion optimization: application forms that are as lean as possible - getting started made easy.
Conclusion
The campaign proves that even in an extremely tight recruitment market, highly specialized professionals can be reached in a targeted manner. With the combination of programmatic and social media, it was possible to generate applications across all target groups in a very short time - from experienced horse professionals to motivated young talent.
233.683
Impressions (Meta)
> 209.000
Impressions (programmatic)
37
Applications
0,38 %
CTR (Meta)
> 3 %
CTR (Programmatic)
233.683
Impressions (Meta)
> 209.000
Impressions (programmatic)
37
Applications
0,38 %
CTR (Meta)
> 3 %
CTR (Programmatic)
Frequently asked questions about programmatic ads.
Programmatic advertising refers to the automated display of digital advertisements in real time. Algorithms decide when and where an ad is displayed based on user data, context and target group profiles.
Advertising space is auctioned in real time via demand-side platforms (DSPs). Algorithms evaluate each ad impression based on defined target group and performance data - and automatically display ads on suitable pages or apps.
Programmatic ads enable precise targeting, reduced wastage, flexible budget control and continuous optimization of campaigns. The result: better performance with efficient use of resources.
Programmatic advertising is suitable for companies of all sizes - whether for branding, lead generation or recruiting. It is particularly advantageous for data-driven campaigns with a scalable budget and clear performance targets.
First-party, second-party and third-party data is used, supplemented by context, behavioral and device data. This forms the basis for targeted display and ongoing optimization of the ads.
KÖNIGSTEINER digital - your performance marketing agency from Berlin.
KÖNIGSTEINER digital stands for online marketing with a measurable and sustainable impact. As a specialized performance marketing agency from Berlin, we support companies, brands and agencies with well thought-out campaigns on all relevant platforms - from programmatic advertising to social media (ads) and Google Ads.
As part of the KÖNIGSTEINER Group, we combine data-driven strategies with in-depth media expertise. Our goal: maximum efficiency, cross-channel visibility and results that count - for recruiting, lead generation and trade fair and university marketing. Transparent. Automated. Success-oriented.
Advertisements per day
Successful campaigns
Leads & applications per month
Days until hiring
