ChatGPT Ads for Recruiting & Employer Branding
See where your career change begins.
Reach potential candidates right when they’re exploring new career opportunities—in the right conversational context and with a direct call to action to apply.
Advertising in ChatGPT—in the right conversational context.
ChatGPT Ads are advertisements that appear below relevant answers in ChatGPT. Their display is based, among other things, on the current conversation context and the user’s discernible intent. This allows companies to be visible precisely at the moments when people are researching, comparing options, or preparing to make specific decisions.
This creates a new touchpoint for recruiting and employer branding: Employers can reach potential candidates when they are exploring career options, new career paths, or a possible job change.
Reach the right candidates at the right time.
ChatGPT Ads doesn't focus on traditional targeting based on interest lists or keywords. What matters most is what users are currently engaged with and what intent can be inferred from their current conversation. This allows ads to be served at particularly relevant moments.
Context
Related to current topics of conversation
Orientation Phase
Reaches candidates before they actively start looking for a job
Application Inspiration
Turn Interest into a Willingness to Apply
Innovation
A New Advertising Landscape for Recruitment and Employer Branding
Recruiting doesn't start only when you're looking for a job.
Many career decisions are made before candidates actively start searching on job portals. They research career paths, employers, industries, or a potential job change. It is precisely at these moments that ChatGPT Ads can highlight relevant employers.
This creates a new touchpoint in the recruiting process: between initial career exploration, a growing interest in changing jobs, and a potential job application.
What You Can Promote with ChatGPT Ads.
ChatGPT Ads are particularly well-suited for comprehensive recruiting and employer branding campaigns. Instead of advertising individual job openings, companies can showcase their career opportunities, job portals, and employer brand within the relevant conversational context.
What Sets ChatGPT Ads Apart.
While traditional advertising channels rely primarily on search queries, target audience characteristics, or digital environments, ChatGPT takes into account the current conversation context and users’ discernible interests. This creates a new way to reach potential candidates—right in the moment when they are engaging with relevant topics.
Why are we your perfect partner for ChatGPT Ads?
We place your ChatGPT ads in the right context—with relevant messages, targeted delivery, and a clear focus on recruiting and employer branding. We tailor campaigns to your specific goals and continuously optimize them based on performance. This allows you to reach potential candidates at key career moments and raise your company’s profile as an employer. Personalized, strategic, and always with a focus on maximum relevance.
Frequently Asked Questions About ChatGPT Ads.
ChatGPT Ads are advertisements that appear directly below relevant answers in ChatGPT. They are clearly labeled as ads and may include an image, a headline, a description, and a link to a landing page.
ChatGPT Ads can help businesses gain visibility when users are thinking about jobs, career paths, or a career change. The ads are served based on the current conversation context and identifiable interests.
Career portals, job listings featuring multiple positions, and employer branding content are particularly suitable. Specific job postings may not currently be advertised.
The ads appear directly in ChatGPT below a relevant response. This integrates them into the ongoing conversation without making them part of the actual ChatGPT response.
ChatGPT ads are currently visible to users on the Free and Go plans. Ads do not appear, among other places, for users under 18, in temporary chats, in sensitive conversation contexts, or on the ad-free Plus, Pro, Business, Enterprise, and Edu plans.
The focus is on the current conversation context and the users’ apparent interests. Contextual cues can be used to identify relevant topics and situations; in addition, geographic and platform-specific settings, among other factors, can be utilized.
Currently, ChatGPT ads in the European Economic Area are not personalized based on previous chats or saved history. However, the current conversation may be taken into account to determine ad relevance.
Google Ads often rely on active search queries, while social ads rely on available audience signals. ChatGPT Ads, on the other hand, incorporate the current conversation and the user's specific situation more heavily into the ad delivery process.
Performance can be evaluated based on metrics such as impressions, clicks, CTR, CPC, CPM, and conversions, among others. In addition, tracking parameters and conversion tracking can be used to analyze user behavior after an ad click.
An ad typically requires a company name and logo, a square image, a headline, a description, and a corresponding landing page. The landing page must be accessible to OpenAI.
KÖNIGSTEINER digital - your performance marketing agency from Berlin.
KÖNIGSTEINER digital stands for online marketing with a measurable and sustainable impact. As a specialized performance marketing agency from Berlin, we support companies, brands and agencies with well thought-out campaigns on all relevant platforms - from programmatic advertising to social media (ads) and Google Ads.
As part of the KÖNIGSTEINER Group, we combine data-driven strategies with in-depth media expertise. Our goal: maximum efficiency, cross-channel visibility and results that count - for recruiting, lead generation and trade fair and university marketing. Transparent. Automated. Success-oriented.
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