Artificial intelligence (AI) has become an indispensable tool in digital marketing. From the personalization of content to the optimization of advertising campaigns - AI tools offer a wide range of opportunities to improve marketing strategies and make them more efficient.
This introduction was written by Bing Copilot. The Microsoft tool can be used free of charge by registered users. A variety of requests can be made there, such as research and information, text generation, language translation or inspiration for creative ideas and texts. When time and/or inspiration are in short supply, artificial intelligence can be a useful source of ideas and support.
In addition to text-based applications, AI can also be used in the image, video and audio sectors. From imaginative image creations and texts spoken by AI voices to the automatic editing of videos, almost anything is conceivable these days. In this article, we take a look at three practical application examples for AI in digital marketing.
- Image editing - automatic cropping and cropping of images
- Copywriting - variants for (short) marketing texts and descriptions
- Video editing - Automatic trimming of videos
1. IMAGE PROCESSING
In many cases, it is necessary to adapt image and graphic material in different sizes and dimensions for different placements and platforms. This leads to a great deal of time and personnel expenditure, which can now be greatly reduced using various AI applications.
Computer-aided graphics programs can automatically crop images to several dimensions. However, this requires the right source material. It should have a good resolution and enough leeway to create variants from it.
2. TEXT CREATION
Texts do not always have to be fancy, expansive and creative. In times of personalized advertising, it makes sense to create variants of short, appealing texts. Artificial intelligence can provide support here and deliver useful approaches.
From the text template, the tool generates 5 variations that are a maximum of 10 words long. Not all of them are equally useful or meaningful, but at least they offer an impulse as to how the original could be formulated differently.
3. VIDEO EDITING
Video ads and animated content have become an integral part of current marketing strategies. If you want to generate attention, you have to get to grips with the video format. Producing high-quality content can be costly and time-consuming. Having to adapt this for a wide range of platforms increases the effort even more.
With modern AI solutions, some of the work steps can be made significantly more efficient. Among other things, it is now possible to generate different variants with different cuts or even different formats from one video.
AI tools from the provider smartly.io were used for the examples mentioned here. This service is subject to a fee in order to ensure the further development and quality of the technologies. Some applications can be covered with free tools, such as the Microsoft Bing mentioned at the beginning. This was also used to generate the videotape image for the previous paragraph.
4. TEXT-TO-SPEECH
At the end of March 2025, OpenAI presented a new text-to-speech model. It offers the option of having texts recited by different voice agents in various pitches and moods.
The free website is a demo environment in which you can test the latest text-to-speech models. This also works in German and is sometimes fascinatingly realistic.
The audio is available for download and can then be edited and used in various contexts. Here is an example of using the artificial voice in a promotional video for a job advertisement.
In any case, one thing is clear: artificial intelligence is already an integral part of our digital world, and not just in marketing. The important thing now is to get to know the possibilities and use them as efficiently as possible for your own purposes.
