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Online Marketing | From 17.05.2024

Cross-generational empathy

It has almost become a tradition to regularly express social outrage about the younger generation. The much-cited Gen Z is once again the subject of debate. Rightly so?

It has almost become a tradition to regularly express social outrage about the younger generation. The much-cited Gen Z is currently once again the subject of debate. The points of criticism range from unrealistic expectations and laziness to a lack of resilience. Is this a justified criticism or could a certain degree of understanding be shown in view of the current global political situation?

If you look at the development of real wages in Germany in recent decades, for example, it quickly becomes clear that we have reached a critical point. Boosted by financial and energy crises, wars and the pandemic, consumer prices have risen much faster than real wages. One consequence of this is that it is now much less possible to finance home ownership or take out financial security. At the same time, an undiminished willingness to work hard is required. Isn't it understandable when young people ask themselves: What for?

More understanding for all

Gen Z is growing up in a world that is increasingly characterized by uncertain conditions. Previous generations were more likely to develop a firm belief in constantly improving conditions and never-ending growth. However, it is not only the many global crises that are having an impact. The technological progress of the last two decades has been so rapid that it has inevitably had an impact on the development, behavior and normative framework of our society and especially of young people. It takes a certain amount of time to bring such far-reaching transformations into a sensible balance.

Broadly speaking, two trends seem to be emerging among Gen Z that could be perceived as contradictory. A large proportion want freedom, flexibility and a sense of purpose in their working lives. On the other hand, there are young people for whom security and a good income are particularly important. Both seem only logical in the context of the current situation on the labor market. In addition, the rather conservative desire for security and a good income builds a bridge to the older generations. But there are not only similarities in this area. Many of the changes in our modern working culture (more flexible working hours, remote working, 4-day week) are viewed and accepted as positive across all age groups and generations. In this respect, the gap with Gen Z is perhaps not as deep as is generally claimed.

A high degree of openness and empathy is helpful for better mutual understanding and for finding solutions to important problems together. Focusing on common ground is always more productive than emphasizing only the different points of view. This applies equally to both sides. It makes sense to create a space for dialog and exchange in which it is possible to reach joint compromises.

Sources:
Image by benzoix on Freepik
Image by Freepik

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