The Barrierefreiheitsstärkungsgesetz (BFSG) comes into force on June 28, 2025. The BFSG transposes the European Directive 2016/2102 on the accessibility of websites and mobile applications of public sector bodies into German law and aims to make digital services accessible to all people, regardless of their disability.
The BFSG primarily applies to companies and services in the B2C sector. This includes, for example, telecommunications services, banking services and passenger transportation services. Some of the products covered by the BFSG include Computers, notebooks, tablets, smartphones, cell phones, televisions with internet access, e-book readers.
Studies show that there is a great need for more accessibility on the internet. A large proportion of websites in Germany, especially many online stores, have enormous shortcomings in this area. On the one hand, this is an annoying disadvantage for people with disabilities, which excludes them from participating in an essential part of everyday life. On the other hand, providers are also missing out on the opportunity to attract new users and customers.
As the BFSG is mainly aimed at large companies that are in direct contact with end consumers (B2C), B2B companies might think that there is no need for further action here. However, this is not necessarily the case. Anyone who provides information or services on their website that may be of interest to a wider public is well advised to make these accessible too. This includes, for example, job advertisements, contact options via form or chat or information for a wider public (e.g. blog, press page).
Companies that want to make their website accessible should adhere to the Web Content Accessibility Guidelines (WCAG), which set international standards for web accessibility.
Some basic measures that are recommended:
- Ensuring text contrasts (e.g. text on background colors with sufficient contrast)
- Provide alt texts for images and media content
- Clear navigation and structure (e.g. headings, landmarks, navigation with keyboard and screen reader)
- Make forms accessible (with clear labels and error messages)
Implementing accessibility is not only a legal obligation, but also an investment in the future. Accessible websites not only provide better access for people with disabilities, but also an improved user experience for all, regardless of individual needs. In addition, search engine optimization (SEO) can benefit from accessible sites, as many WCAG requirements also increase usability.
Dealing with the Barrier-Free Strengthening Act (BFSG) makes sense in any case. It not only ensures greater inclusion of all people, but also has positive effects on the usability and performance of your own website.
